Nitrocross

Social Media Graphics | Marketing Graphics | Logo Designs | Wayfinding | Large Scale Printing

During my time at Thrill One, I played a key role in shaping the visual and marketing landscape for the 2023-2024 and 2024 seasons of Nitrocross. From dynamic social media campaigns to impactful print materials, I was involved in every aspect of design, bringing each race to life for fans across platforms.

My work included crafting eye-catching logos, developing engaging graphics, and executing comprehensive marketing strategies that captured the energy of the sport. Through these efforts, I was able amplify Nitrocross's brand and engage its growing audience with a bold, cohesive visual identity.

2023/2024 Season Builds

PHOENIX ARIZONA - NOV 10-11, 2023

CALGARY CANADA - FEB 3, 2023

SOUTHERN CALIFORNIA - DEC 9-10, 2023

LAS VEGAS CHAMPIONSHIP - MARCH 1-2, 2024

DRIVER BIRTHDAY POSTS

2024/2025 Season Builds

For the 2024/2025 under the direction of Graham Alexander (VP, Head of Content Marketing) and Nick Oeffling (Senior Designer), I refreshed the brand’s look and feel, I spearheaded the creation of marketing campaigns for all the five stops. These campaigns spanned multiple platforms, including web banners, billboards, social media, and various other media formats. This season I was also in charge of print materials for the events from welcome banner, way finding, print promos, vehicle decals and others.

RICHMOND VIRGINIA - SEP 7-8, 2024

SALT LAKE CITY UTAH - OCT 5-6, 2024

Unfortunately, the 2024/25 Nitrocross season was brought to an unexpected halt due to operational challenges beyond my control. While disappointing, this decision was made to allow the organization to regroup and strengthen its vision for a future return.